In this ten day class, students will learn the fundamental tools they need to succeed in today’s floral marketplace. Lectures are followed with demonstrations and hands-on practice. Phil believes, “If you hear it, you see it, you do it, and you will retain it.”
Covered topics are basic design elements and principals along with color theory, flower identification, care and handling; flower shop operations, sales and ‘pricing for profit’. Instruction of arrangements for Sympathy, Wedding, Special Event and current design styles are taught.
Location: Orange County, California