Floral Design

In this ten day class, students will learn the fundamental tools they need to succeed in today's floral marketplace. Lectures are followed with demonstrations and 'hands-on' practice. Phil believes, "If you hear it, you see it, you do it, and you will retain it."

Covered topics are basic design elements and principals along with color theory, flower identification, care and handling; flower shop operations, sales and 'pricing for profit'. Instruction of arrangements for Sympathy, Wedding, Special Event and current design styles are taught.

  • Course Length: 10 Days (65 hours)
  • Maximum Enrollment: 15 Students
  • Instruction is conducted on a full-time basis for two consecutive weeks,
    Monday-Friday, 9:00am - 4:00pm
  • Charges and Fees:

    Registration Fee (minimum non-refundable deposit)


    $200.00

    Tuition Cost:


    1,495.00

    Total tuition cost for course:*


    1,695.00

    *Tools and books are for purchase on the first day of class.

     


floral design arrangement

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1. Fundamentals of Floral Design

A.

Basic Design Principles, i.e. balance, harmony, proportion, depth, and dimension, rhythm, etc.

B.

Exploration of the color wheel - color harmony, color psychology, monochromatic schemes versus contrasting or complimentary color schemes.

C.

Basic material usage - mediums, working mechanics, design aids and accessories.

D.

Preparation and care of cut flowers - various preservative, special conditioning, storage and vase life.

E.

A flower usage presentation - the varied uses of an individual flower type.


2. Floral Arrangements

A.

Production design, designing for profit.

B.

Unique concepts and techniques of the Rulloda design theory for practical application and daily usage.

C.

Decorative foliage treatments.

D.

Basic design shapes for every-day use in commercial floristry.


3. Sympathy Design

A.

Sympathy tributes for all ages - set pieces, slumber room arrangements, flat and casket pieces, lid settings, easel sprays. Current sympathy trends in the floral industry.


4. Wedding and Personal Flowers

A.

Basic corsage preparations and designs, stemming and wiring techniques, bow and ribbon treatments.

B.

Special presentation of unique and contemporary personal flowers.

C.

Wedding Work - the wear and carry pieces for both the traditional and contemporary bride.


5. Shop Operations

A.

Pricing for profit.

B.

Buying

C.

Floral delivery and set-up.

D.

Sales and salesmanship.

E.

Wire service information.


7. Materials

Due to the nature of these courses, all flowers, floral materials and supplies needed are included in the tuition fees. Floral hand tools are required but may be purchased either from the school or from a floral supply house (at the student's option). Advanced study students are expected to already own their own tools as they are practicing florists in the industry.

Other Classes (use menu below to see our other courses)

Floral Design | Advanced Floral Design | Advanced Wedding Floral Design | Special Event Floral Design
| Novelty Floral Design | Hand-tied Bouquet Design | Holiday Flowers Workshop | Advanced Designer Workshop

Copyright 2009-2017, Phil Rulloda's Southern California School of Floral Design. All rights reserved.