I’m especially please that two of my  former students from The Southern California School of Floral Design, Anil Pacheco and Eddie Zaratsian, were selected as contestants. Both studied advanced techniques here and their skills really showed in the premier episode.

Anil is a popular freelance event designer in  Orange County and Eddie is the owner of one of LA’s most successful flower shops, Tic-Tock Couture Florist. (Both are pictured below with myself, Cathy and Eddie’s lovely wife, Anna.)

Anil, Phil and Eddie at The Arrangement Premier Party

Anna, Anil, Phil, Eddie and Cathy

Eddie’s designs were also were featured in the décor of the Capital City Grill , the location of The Arrangement’s Premier Party.

Large decor arrangement by Eddie Zaratsian

The cast includes celebrity florist Eric Buterbaugh as head judge…

Head Judge floral designer Eric Buterbaugh with Cathy

and sharp-witted hostess, author Gigi Levangie Grazer.

Phil with The Arrangement hostess Gigi Levangie Grazer and contestant Eddie Zaratsian

To read more about the show, check out the LA Times feature article: Desperately Seeking America’s Next Top Floral Designer

The Arrangement will air on Monday nights at 11 PM on LOGO (check your local listings) starting on October 4 and is also available for download on iTunes.

If the rest of the series is anything like the first episode, viewers will be treated to a highly entertaining, spicy, insider look at the many challenges faced by floral artists.

A ‘Top Chef’ or ‘Project Runway’ version on floral designers is long overdue and I’m truly thankful that the team at World of Wonders chose to highlight the many talents needed to be a successful at what we do.

Good luck, guys and gals. Break a stem.

Post from: Phil Rulloda's Blog

The Arrangement TV Show Premier Party

From the oustanding planning by Mike Sinanovic AIFD from Executive Floral, to the fine flowers and event hosting by the team at Mayesh Wholesale Florist, to the witty and enlightening commentary provided by Alex Jackson AIFD of Phoenix Flowers, to the the three feature show-stopping designers – Rick Krause AIFD , Julie Reed AIFD and Kenneth Snauwaert AIFD – the presentations left the audience on their feet and pleading for encores!

Here’s just a small sampling of the centerpiece and wedding bouquet decor masterfully created and presented by this outstanding design team:

Phil with Rick Krause and Mike Sinanovic

Ken Snauwaert with Contemporary Centerpiece

Calla 'Purse' Bouquet by Ken Snauwaert

Contemporary Orb Bouquet By Julie Reed

Parasol Bouquet by Kenneth Snauwaert

Rattan Loops Bouquet by Julie Reed

Rick Krause with Vegas Showgirls Centerpiece

Balance Centerpiece with Manzanita and Orchid Plants by Julie Reed

Contemporary White Muff Bouquet by Julie Reed

Calla bouquet with Wire Structure by Rick Krause

Pink Cymbidium Orb Bouquet by Ken Snauwaert

Finale Gown and Bouquet model flanked by Rick Krause and Mike Sinanovic

Finale Bride with Bouquet by Julie Reed, Collar by Rick Krause and Headpiece by Ken Snauwaert

In the next post, we’ll feature some of the winners from the professional and student design competitions held the previous evening.

It was so terrific to see former students from our school like Mike and Rick – and to meet new friends.  Their Vegas was definitely showing – masterfully!

Post from: Phil Rulloda's Blog

AIFD Las Vegas Show Rocks The House

Each contestant will be provided a 41″ square table and the designer is to bring his/her own linens, flowers, place settings and accessories. There is no limit on overall size or budget.

Professional designers will be given 30 minutes to create their table decor. Students and novices will be given 45 minutes.

The winners of both divisions will receive commemorative placques. Refreshments will be served and this event is open to all attendees.

For further information or to register your entry, call Carolyn Fowler at the college. (702) 651-5618

Post from: Phil Rulloda's Blog

Floral Design Competition: How Green is My Wedding

Your Vegas is Showing

Sunday, April 5, 2009
Mayesh Wholesale Florist
3950 W Diablo Dr, Suite B-11
Las Vegas, NV
702-739-0418

Featuring: Julie Reed AIFD, Rick Crause AIFD and Kenneth Snauwaert AIFD

Showtime from 10 am to 3 pm with Registration opening at 9 am. Admission of $40 includes a box lunch.

For further information call Mike Sinanovic at (702) 633-5024.

Post from: Phil Rulloda's Blog

AIFD SoWest Region Show: Las Vegas

About the Design Show Presenters:

Phil Rulloda AIFD
A true “Ambassador of Sentiment”
Phil is the Director/Owner of the Southern California School of Floral Design and co-owner with his wife Cathy Hillen-Rulloda AIFD, PFCI of Avante Gardens – Florals Unique, both located in Anaheim, CA.

Song Ki Yun AIFD
Song, alongside his wife Abbie Bostrum-Yun AIFD, owns
Fontana City Florist in Fontana, CA. He approaches each design as if he were in competition. Excellence is his hallmark. Those closest to Song call him “Mr. Excellent” because of his meticulous attention to detail.

A Prelude to “The Edge of Paradise” is in connection with the Spring Garden Show at South Coast Plaza West,
3333 Bear Street, Costa Mesa, CA 92626

When: Sunday April 29, 2007
2:30 to 5:30 PM
Admission and Parking is FREE!!!

Visit South Coast Plaza everyday of the Spring Garden Show April 26-29, 2007 to see AIFD designers in the design gallery on the Third Floor near Macy’s Home Store.
Featured Gallery Designers:
Audrey S. Lee AIFD
Song Ki Yun AIFD
Marisa Perring AIFD

For Information Call Sherine Iskander AIFD
(949) 551-6093 or (714) 536-7101

Post from: Phil Rulloda's Blog

South Coast Plaza Spring Garden Show

Warner Center Marriott
Woodland Hills, CA (San Fernando Valley)
(818) 877-4800 – $99 per night (Rate guaranteed for reservations made by Sept. 18)

Highlights from the Schedule:

Saturday, Oct. 14

* Student Design Competition

* “Why Can’t Google Find my Site?” presented by Cathy Hillen-Rulloda

* “Trend Updates on Floral Design and Merchandising” presented by Rene’ van Rems

Sunday, Oct. 15

* Top Ten Design Competition (California Floral Designer of the Year)

* Trade Fair and Exhibitions

* “Bedazzled – Designs for Holidays and Events” presented by Paul Miller

For further information contact CSFA Office – (916) 448-5266 or visit http://calstatefloral.com/annualev.htm to download the registration form.

Post from: Phil Rulloda's Blog

California State Floral Association Conference and Top Ten Design Competition