The popular Buyer’s Guide, Third Edition by the California Cut Flower Commission.

This handy, all in one, Buyer’s Guide of 178 pages, is a highly recommended book by Phil Rulloda in his Floral Designer and Shop Operations class.

This guide includes “must have” information for floral shop owners and floral designers needed to source items from growers and wholesalers throughtout California.  Some of these items included in this easy-to-use guide include:  The Growers, The Flowers and Foliages, Guide to Botanical and Common Names, Season Availability and more!

Especially nice is the chapter on “The Flowers”.  It contains more than 400 full color photos of flowers and foliages grouped by color and identified by both botanical and common names.  Also included is a handy Color Chart used as a tool to help communicate floral color between buyers, sellers and floral designers.

You still have time to purchase this handy guide for that holiday surprise.  Regular price of $29.95 is NOW ONLY $14.95 plus CA sales tax and $6.99 shipping.  We acccept all major credit cards.  Just give us a call at the school at 1-800-981-PHIL.

California Cut Flower Commission Book

Post from: Phil Rulloda's Blog

Another Great Florist Gift Idea That Keeps on Giving

This one hour & 55 minute DVD shows viewers close up unique foliage applications and teaches the mechanics of designing amazing tropical and unique flower arrangements.

Students normally need to attend our Orange County CA floral design classes to get this valuable information. This easy-to-follow DVD brings Phil’s knowledge and design expertise right into your home or flower shop and makes learning easy.

For serious students of tropical floral design or for flower lovers with a passion for learning, this DVD is a perfect holiday gift.

To puchase Fabulous Flowers & Foliages for only $69.95 plus shipping  – and get it in time to make it under the tree -  order online today or give us a call at the school at 800-981-PHIL.

Post from: Phil Rulloda's Blog

Gifts That Keep On Giving