I’m especially please that two of my  former students from The Southern California School of Floral Design, Anil Pacheco and Eddie Zaratsian, were selected as contestants. Both studied advanced techniques here and their skills really showed in the premier episode.

Anil is a popular freelance event designer in  Orange County and Eddie is the owner of one of LA’s most successful flower shops, Tic-Tock Couture Florist. (Both are pictured below with myself, Cathy and Eddie’s lovely wife, Anna.)

Anil, Phil and Eddie at The Arrangement Premier Party

Anna, Anil, Phil, Eddie and Cathy

Eddie’s designs were also were featured in the décor of the Capital City Grill , the location of The Arrangement’s Premier Party.

Large decor arrangement by Eddie Zaratsian

The cast includes celebrity florist Eric Buterbaugh as head judge…

Head Judge floral designer Eric Buterbaugh with Cathy

and sharp-witted hostess, author Gigi Levangie Grazer.

Phil with The Arrangement hostess Gigi Levangie Grazer and contestant Eddie Zaratsian

To read more about the show, check out the LA Times feature article: Desperately Seeking America’s Next Top Floral Designer

The Arrangement will air on Monday nights at 11 PM on LOGO (check your local listings) starting on October 4 and is also available for download on iTunes.

If the rest of the series is anything like the first episode, viewers will be treated to a highly entertaining, spicy, insider look at the many challenges faced by floral artists.

A ‘Top Chef’ or ‘Project Runway’ version on floral designers is long overdue and I’m truly thankful that the team at World of Wonders chose to highlight the many talents needed to be a successful at what we do.

Good luck, guys and gals. Break a stem.

Post from: Phil Rulloda's Blog

The Arrangement TV Show Premier Party

From the oustanding planning by Mike Sinanovic AIFD from Executive Floral, to the fine flowers and event hosting by the team at Mayesh Wholesale Florist, to the witty and enlightening commentary provided by Alex Jackson AIFD of Phoenix Flowers, to the the three feature show-stopping designers – Rick Krause AIFD , Julie Reed AIFD and Kenneth Snauwaert AIFD – the presentations left the audience on their feet and pleading for encores!

Here’s just a small sampling of the centerpiece and wedding bouquet decor masterfully created and presented by this outstanding design team:

Phil with Rick Krause and Mike Sinanovic

Ken Snauwaert with Contemporary Centerpiece

Calla 'Purse' Bouquet by Ken Snauwaert

Contemporary Orb Bouquet By Julie Reed

Parasol Bouquet by Kenneth Snauwaert

Rattan Loops Bouquet by Julie Reed

Rick Krause with Vegas Showgirls Centerpiece

Balance Centerpiece with Manzanita and Orchid Plants by Julie Reed

Contemporary White Muff Bouquet by Julie Reed

Calla bouquet with Wire Structure by Rick Krause

Pink Cymbidium Orb Bouquet by Ken Snauwaert

Finale Gown and Bouquet model flanked by Rick Krause and Mike Sinanovic

Finale Bride with Bouquet by Julie Reed, Collar by Rick Krause and Headpiece by Ken Snauwaert

In the next post, we’ll feature some of the winners from the professional and student design competitions held the previous evening.

It was so terrific to see former students from our school like Mike and Rick – and to meet new friends.  Their Vegas was definitely showing – masterfully!

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AIFD Las Vegas Show Rocks The House

Each contestant will be provided a 41″ square table and the designer is to bring his/her own linens, flowers, place settings and accessories. There is no limit on overall size or budget.

Professional designers will be given 30 minutes to create their table decor. Students and novices will be given 45 minutes.

The winners of both divisions will receive commemorative placques. Refreshments will be served and this event is open to all attendees.

For further information or to register your entry, call Carolyn Fowler at the college. (702) 651-5618

Post from: Phil Rulloda's Blog

Floral Design Competition: How Green is My Wedding

Your Vegas is Showing

Sunday, April 5, 2009
Mayesh Wholesale Florist
3950 W Diablo Dr, Suite B-11
Las Vegas, NV
702-739-0418

Featuring: Julie Reed AIFD, Rick Crause AIFD and Kenneth Snauwaert AIFD

Showtime from 10 am to 3 pm with Registration opening at 9 am. Admission of $40 includes a box lunch.

For further information call Mike Sinanovic at (702) 633-5024.

Post from: Phil Rulloda's Blog

AIFD SoWest Region Show: Las Vegas

Tonja’s design talents and wedding flowers specialty shop were also recently featured in the Grand Rapids Press.

An AIFD accredited designer and owner of Designing Dreams in Grand Rapids, she studied Advanced Floral Design with Phil here in California.

She’ll be representing the Michigan Floral Association in the Society of American Florists’ national Sylvia Cup Competition in September in Phoenix.

Good luck Tonja, and way to go!

Post from: Phil Rulloda's Blog

Tonja VanderVeen Wins Top Michigan Floral Design Award

• An Image Gallery of student and staff design projects
• A page of recommended sites for professional florists
• A map of shopping, hotels and attractions near our Anaheim campus
• An easy to use Floral Design Class Schedule

Complete descriptions of our floral design classes, faculty and facilities are provided so visitors get an overview of the many opportunities available here to help professional floral designers grow, bloom and blossom.

We’d like to give special thanks to Blasko Designs, DSYL and  Strider SEO for providing valuable assistance with this project.

Feedback, comments and suggestions about our new look are most welcome.  We’d love to hear from you!

Post from: Phil Rulloda's Blog

New Site, New Blog

The popular Buyer’s Guide, Third Edition by the California Cut Flower Commission.

This handy, all in one, Buyer’s Guide of 178 pages, is a highly recommended book by Phil Rulloda in his Floral Designer and Shop Operations class.

This guide includes “must have” information for floral shop owners and floral designers needed to source items from growers and wholesalers throughtout California.  Some of these items included in this easy-to-use guide include:  The Growers, The Flowers and Foliages, Guide to Botanical and Common Names, Season Availability and more!

Especially nice is the chapter on “The Flowers”.  It contains more than 400 full color photos of flowers and foliages grouped by color and identified by both botanical and common names.  Also included is a handy Color Chart used as a tool to help communicate floral color between buyers, sellers and floral designers.

You still have time to purchase this handy guide for that holiday surprise.  Regular price of $29.95 is NOW ONLY $14.95 plus CA sales tax and $6.99 shipping.  We acccept all major credit cards.  Just give us a call at the school at 1-800-981-PHIL.

California Cut Flower Commission Book

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Another Great Florist Gift Idea That Keeps on Giving

This one hour & 55 minute DVD shows viewers close up unique foliage applications and teaches the mechanics of designing amazing tropical and unique flower arrangements.

Students normally need to attend our Orange County CA floral design classes to get this valuable information. This easy-to-follow DVD brings Phil’s knowledge and design expertise right into your home or flower shop and makes learning easy.

For serious students of tropical floral design or for flower lovers with a passion for learning, this DVD is a perfect holiday gift.

To puchase Fabulous Flowers & Foliages for only $69.95 plus shipping  – and get it in time to make it under the tree -  order online today or give us a call at the school at 800-981-PHIL.

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Gifts That Keep On Giving

Spring Vase Arrangement

This four-day intensive class will be held in the Nashville area at Dearly Beloved’s Reception Hall, 1205 Robinson Rd., Old Hickory, TN from 9 AM to 5 PM May 26-29.

Students will learn classic and contemporary styles of ’saleable’ designs – and beyond -  including vase arrangements, sympathy tributes, hand-tied bouquets and corsages. Instruction will include a special section covering pricing floral designs for profit.

Download the Tennessee Basics and Beyond Flyer to read the complete details.

Students may register by mail or online.

Don’t miss the special opportunity to study with Phil in Tennessee.

It’s your time to bloom!

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Floral Design Workshop in Tennessee

Be sure to visit each course page for a complete description of all the new techniques taught in our Orange County floral design classes. Students can register online or by mail.

If you’d like to stop by and visit our school, please give us a call at 714-776-7445 and make an appointment for a tour.

Post from: Phil Rulloda's Blog

2009 Floral Design Class Schedule