All we can say is ‘Wow!’ after attending the AIFD South West Region’s design show in Las Vegas – “Your Vegas Is Showing”.
From the oustanding planning by Mike Sinanovic AIFD from Executive Floral, to the fine flowers and event hosting by the team at Mayesh Wholesale Florist, to the witty and enlightening commentary provided by Alex Jackson AIFD of Phoenix Flowers, to the the three feature show-stopping designers – Rick Krause AIFD , Julie Reed AIFD and Kenneth Snauwaert AIFD – the presentations left the audience on their feet and pleading for encores!
Here’s just a small sampling of the centerpiece and wedding bouquet decor masterfully created and presented by this outstanding design team:
Phil with Rick Krause and Mike Sinanovic
Ken Snauwaert with Contemporary Centerpiece
Calla 'Purse' Bouquet by Ken Snauwaert
Contemporary Orb Bouquet By Julie Reed
Parasol Bouquet by Kenneth Snauwaert
Rattan Loops Bouquet by Julie Reed
Rick Krause with Vegas Showgirls Centerpiece
Balance Centerpiece with Manzanita and Orchid Plants by Julie Reed
Contemporary White Muff Bouquet by Julie Reed
Calla bouquet with Wire Structure by Rick Krause
Pink Cymbidium Orb Bouquet by Ken Snauwaert
Finale Gown and Bouquet model flanked by Rick Krause and Mike Sinanovic
Finale Bride with Bouquet by Julie Reed, Collar by Rick Krause and Headpiece by Ken Snauwaert
- Finale Gown – Skirt Back and Train
In the next post, we’ll feature some of the winners from the professional and student design competitions held the previous evening.
It was so terrific to see former students from our school like Mike and Rick – and to meet new friends. Their Vegas was definitely showing – masterfully!
by Mary on March 17, 2009
Professional and novice designers are invited to enter the AIFD South West Region’s floral design competition: How Green is My Wedding. Held Saturday, April 4 at 7:00 pm in the College of Southern Nevada Ornamental Horticulture Department, contestants will create an intimate wedding sweetheart table for two on-site.
Each contestant will be provided a 41″ square table and the designer is to bring his/her own linens, flowers, place settings and accessories. There is no limit on overall size or budget.
Professional designers will be given 30 minutes to create their table decor. Students and novices will be given 45 minutes.
The winners of both divisions will receive commemorative placques. Refreshments will be served and this event is open to all attendees.
For further information or to register your entry, call Carolyn Fowler at the college. (702) 651-5618
by Mary on March 17, 2009
The South West Region of AIFD will be presenting
Your Vegas is Showing 
Sunday, April 5, 2009
Mayesh Wholesale Florist
3950 W Diablo Dr, Suite B-11
Las Vegas, NV
702-739-0418
Featuring: Julie Reed AIFD, Rick Crause AIFD and Kenneth Snauwaert AIFD
Showtime from 10 am to 3 pm with Registration opening at 9 am. Admission of $40 includes a box lunch.
For further information call Mike Sinanovic at (702) 633-5024.
by Mary on March 15, 2009
by Mary on March 15, 2009
We’re please to announce the launching of the redesigned Southern California School of Floral Design website and blog. Our new site has added several features including:
Complete descriptions of our floral design classes, faculty and facilities are provided so visitors get an overview of the many opportunities available here to help professional floral designers grow, bloom and blossom.
We’d like to give special thanks to Blasko Designs, DSYL and Strider SEO for providing valuable assistance with this project.
Feedback, comments and suggestions about our new look are most welcome. We’d love to hear from you!
by Mary on December 10, 2008
The popular Buyer’s Guide, Third Edition by the California Cut Flower Commission.
This handy, all in one, Buyer’s Guide of 178 pages, is a highly recommended book by Phil Rulloda in his Floral Designer and Shop Operations class.
This guide includes “must have” information for floral shop owners and floral designers needed to source items from growers and wholesalers throughtout California. Some of these items included in this easy-to-use guide include: The Growers, The Flowers and Foliages, Guide to Botanical and Common Names, Season Availability and more!
Especially nice is the chapter on “The Flowers”. It contains more than 400 full color photos of flowers and foliages grouped by color and identified by both botanical and common names. Also included is a handy Color Chart used as a tool to help communicate floral color between buyers, sellers and floral designers.
You still have time to purchase this handy guide for that holiday surprise. Regular price of $29.95 is NOW ONLY $14.95 plus CA sales tax and $6.99 shipping. We acccept all major credit cards. Just give us a call at the school at 1-800-981-PHIL.
California Cut Flower Commission Book
Perfect for the holiday season for any professional florist is the “The Yes I Can Floral Design Series” Vol. 1, by Phil Rulloda AAF, AIFD, PFCI: Fabulous Flowers and Foliages.
This one hour & 55 minute DVD shows viewers close up unique foliage applications and teaches the mechanics of designing amazing tropical and unique flower arrangements.
Students normally need to attend our Orange County CA floral design classes to get this valuable information. This easy-to-follow DVD brings Phil’s knowledge and design expertise right into your home or flower shop and makes learning easy.
For serious students of tropical floral design or for flower lovers with a passion for learning, this DVD is a perfect holiday gift.
To puchase Fabulous Flowers & Foliages for only $69.95 plus shipping – and get it in time to make it under the tree - order online today or give us a call at the school at 800-981-PHIL.
by admin on October 31, 2008
The Phil Rulloda School of Floral Design is please to announce a special hands-on design class added to our 2009 schedule:
Spring Vase Arrangement
Basics and Beyond Floral Design Workshop
This four-day intensive class will be held in the Nashville area at Dearly Beloved’s Reception Hall, 1205 Robinson Rd., Old Hickory, TN from 9 AM to 5 PM May 26-29.
Students will learn classic and contemporary styles of ’saleable’ designs – and beyond - including vase arrangements, sympathy tributes, hand-tied bouquets and corsages. Instruction will include a special section covering pricing floral designs for profit.
Download the Tennessee Basics and Beyond Flyer to read the complete details.
Students may register by mail or online.
Don’t miss the special opportunity to study with Phil in Tennessee.
It’s your time to bloom!
by admin on October 31, 2008
The schedule of floral design classes for 2009 has been posted on our website, including hands-on courses for beginning designers, advanced students and professional florists, wedding flower specialists and designers who want to learn more about special events floral decor.
Be sure to visit each course page for a complete description of all the new techniques taught in our Orange County floral design classes. Students can register online or by mail.
If you’d like to stop by and visit our school, please give us a call at 714-776-7445 and make an appointment for a tour.
by admin on October 30, 2008
Phil Woven Bird Tropical Arrangement
The poet Rumi reminds us to soar to the heights of our potential, both as a person and as a floral designer.
“You were born with potential
You were born with goodness and trust
You were born with ideals and dreams
You were born with wings, you were not meant to crawl, so don’t.
You have wings, learn to use them and fly.”
~ Rumi ~
This post is part of a series of Phil’s favorite inspirational quotes for florists.
